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CGC Personalization Insights: Sporting Goods

Learn how to personalize the content on your PDP to best serve your shoppers' preferences

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Here’s How to Personalize Your Product Page With CGC

Shoppers crave personalization—nearly a third of recently polled consumers said they wanted a more tailored shopping experience. Customer-generated content can help.

Our personalization insights mini-report for sporting goods shows you how to use demographic data to customize CGC on product pages to better serve your customers and help drive conversions. It includes action item breakdowns for age, gender, and income groups, among other insights. The report provides:

  • A demographic breakdown of sporting goods shoppers
  • An overview of the types of PDP content your shoppers find useful
  • Insights into the best way to prioritize CGC on your product detail page

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