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2019 State of Customer-Generated Content

Discover Why Shoppers Choose One Online Store Over Another

Take an inside look into the brains of your shoppers. Download your copy of this report to find out why shoppers prefer sites with customer-generated content, and how you can utilize CGC (also known as UGC) to increase site traffic, lift conversion rates, and boost your repeat purchase rate.

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Shoppers Shop on Sites that Contain CGC

If shoppers have a choice, they choose to shop on a site that contains customer-generated content over a site that does not. In fact, 76% of those polled said they were less likely to buy from a site that does not contain CGC.

This report features action items that help you customize your website’s customer-generated content, you can look forward to reading about:

  • Asking specific questions to your current customers for feedback
  • Testing site widget placement
  • Prioritizing one content tool over others
  • Kinds of CGC to use in marketing promotion
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