Discover what shoppers hope to find in CGC, and what influences them to choose one online store over another. Plus, learn tips and tricks for utilizing CGC most effectively in promotional materials to increase urgency and lift conversion.
With online sales outpacing in-store shopping over the holidays, shoppers look to CGC more than ever to make their purchase decisions. Retail sites are at a great advantage over their competitors if they display the right kind and highest quality of customer-generated content (CGC or UGC) on their eCommerce sites.
This guide features useful data and recommendations that help you increase the effectiveness of your CGC. Here's a taste of what you'll learn: