Free Guide
Holiday Shopping Trends
Plus 5 Tips to Increase Effectiveness of Your CGC

Shoppers ‘TurnTo’ Other Shoppers For Gift Giving Advice

Discover what shoppers hope to find in CGC, and what influences them to choose one online store over another. Plus, learn tips and tricks for utilizing CGC most effectively in promotional materials to increase urgency and lift conversion.

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Now is the time to increase CGC and include it everywhere.

With online sales outpacing in-store shopping over the holidays, shoppers look to CGC more than ever to make their purchase decisions. Retail sites are at a great advantage over their competitors if they display the right kind and highest quality of customer-generated content (CGC or UGC) on their eCommerce sites.

This guide features useful data and recommendations that help you increase the effectiveness of your CGC. Here's a taste of what you'll learn:

  • 50% of shoppers rate product performance as the most useful information in a product review
  • Shoppers rate effective Live Chat tools as the least influential for choosing one store over another
  • Ideas for using CGC outside of your website
  • Ways to highlight holiday content, and much more!

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